CIRCULATION
ABC ALERT
MEMO TO: SUPPLIERS TO THE TRADE, MARKETING MANAGERS ACCOUNT MANAGERS, MEDIA PLANNERS AND BUYERS
It has come to my attention that some agencies are under the impression that RETAIL NEWS has a lower ABC than CHECKOUT IRELAND! I have had many clients mention to me that their agency said so! The fact is that we have a higher 2008 ABC AUDIT.So in terms of value for client’s spend I would appreciate if you could bear this in mind when considering targeting the FMCG sector. At least let us give you quote. We circulate to all the buyers and retailers in Ireland. That includes the multiples, independents, symbols, forecourts, off licenses and cash and carries.We are not affiliated with any organisation and target 100% of the market.
Added to the fact that we also have over 8,000 unique users reading the mag on line we are giving advertisers a far better deal than any of the otherGrocery trade magazines.
We have invested in ABC for over 30 years now and we know you value this as a benchmark for decision making.
ABC Audit - giving advertisers a GUARANTEE OF CIRCULATION (
2008 figures) www.abc.org.uk
Retail News - 6,437
Checkout - 6,222
* All advertising & PR placed in Retail News is also uploaded to our website every month www.retailnews.ie giving advertisers coverage in both Hard Copy & Online.
Website Stats for March:
HITS – 137,300 PAGE VIEWS – 31,821 UNIQUE USERS – 8,521
Call me if you want to discuss further and to find out about special offers or prime positions and promotions etc.
Kind regards and thanks,
Kathleen
In the Retail & Wholesale Groceries sector, Retail News is the only specialist grocery publication based in and serving the Republic of Ireland, which currently has had a continuous ABC Audit for the last 30 years.
The Audit Bureau of Circulations was founded on 14 October 1931, initially by ISBA, to provide an independent verification of circulation / data figures to facilitate the buying and selling of advertising space within National newspapers. Due to the phenomenal success, the IPA, PPA, NS and NPA became involved and ABC has developed into the organisation we know today, providing independent verification of data for print, lists/databases and exhibitions.
ABC is a non profit organisation governed by a council of permanent and elected representatives from advertisers, advertising agencies, media owners and their representative trade bodies.
ABC is a leading member of the International Federation of ABC's.
ABC ELECTRONIC was established in 1996 as the new media arm of ABC. It delivers electronic media audits to agreed industry standards and currently has over 200 registered subscribers.
