Management:
Managing Director: Tom Harper, Head of Marketing: Alan Purcell
Type of business:
ACNielsen is the world's leading marketing information provider, primarily serving manufacturers and retailers of Fast Moving Consumer Goods (FMCG). Offering services in more than 100 countries, ACNielsen provides measurement and analysis of marketplace dynamics and consumer attitudes and behaviour. By delivering an unmatched combination of insights, market intelligence, advanced analytical tools, and integrated marketing solutions, Nielsen provides clients with the most complete view of their consumers and their markets. Our people work closely with our clients to help them choose the right set of information and services and use it to make the best possible business decisions. Special area of focus for Nielsen Ireland are Market Measurement (what is being sold and where?), Analytical Services (how can one be more effective?), Diagnostic Services (who is buying and how often?) & Opportunity Identification (what should one be focusing on?). In addition to this we run regular training workshops on Category Management and its practical execution.
